The U.S. housing market is hot right now and foreign buyers are certainly taking notice! According to The National Association of REALTORS® 2014 Profile of International Home Buying report, international home buyers purchased an estimated at $92.2 billion in U.S. residential real estate, up 35% from the previous year.

What are your members doing to reach these foreign buyers and capture their business? There are many steps brokerages can take to better position themselves with international buyers, including:

• Build a strong support team: Building a team of specialists that have knowledge of international law, taxes, financing, and more will allow your members to better facilitate transactions
• Research the culture: Members should learn about the best practices for real estate in the specific country of origin in which they are marketing your listings
• Explain the U.S. real estate process: Be positioned as a valuable resource for information on the U.S. real estate market and communicate the value of the MLS database

The most important way to reach foreign buyers is to actually get listings in front of them. Did you know the ListHub Global service will advertise your members’ listings on over 60 international websites? Brokers are missing out on a huge global opportunity if they aren’t advertising listings internationally. Click here to learn more about how ListHub Global can help you with this process!

Interested in learning more about where global buyers in your state are coming from? Scroll over your state on our interactive map below!