January 2017

According to SilverPop’s 2016 Email Marketing Metrics Benchmark Study, real estate industry emails are receiving a 23.4% open rate on average. That means more than 75% of your emails are never even being read by the intended audience. Bummer! Here are some pointers for sending better emails to your clients to increase engagement and improve […]

January 2017

As technology continues to shape the world, the real estate industry evolves with each advancement. We’ve  seen many advancements in our industry over the last several years, from marketing automation tools to engage with clients to virtual reality to showcase your listings in a whole new way. As technology has changed so have consumer expectations, […]

January 2017

You want a real estate revolution? We’ve got you covered: In 2017, more than half of all homes will be purchased by first-time home buyers, according to an exclusive survey of buyers by realtor.com®. It’s a seismic shift from 2016. And here’s the kicker: Most of those newbies are millennials. Get ready for a new-look […]

December 2016

According to a survey by Adobe Systems Inc., U.S. workers spend 6.3 hours a day checking email. That’s a significant portion of your workday! Much of that time is spent crafting the perfect response. However often times you are responding to similar requests from your clients and colleagues. In this month’s edition of Tips for […]

December 2016

According to the realtor.com® 2017 National Housing Forecast, next year’s national real estate market is predicted to be slower then the last two years, across the majority of economic indicators. Home prices are anticipated to increase 3.9 percent and existing home sales are forecasted to increase 1.9 percent to 5.46 million homes. Interest rates are expected […]

December 2016

In today’s online world, we all leave a digital footprint. Between social media profiles, third party real estate websites and other digital media, it’s critical to effectively manage your online reputation. When looking for a local business, BIA/Kelsey reports that 97% of people read online reviews and according to the annual Local Consumer Review Survey […]

December 2016

Help your members be more successful in 2017 by providing valuable educational opportunities. According to a survey from Inman, professional development opportunities ranked among the most useful and beneficial services offered by the MLS or Association. In fact, the usefulness of these opportunities were tied with the general use of the multiple listing service. It’s […]

November 2016

Research from realtor.com’s September 2016 Home Shopper Survey The peak of summer home buying season has passed, and the cycle is rebooting. In September, thirty-four percent of realtor.com site visitors planning to purchase reported they just started to explore and needed more time to research their future homes. Fifty-two percent of the home shoppers set […]

November 2016

We hope you had the opportunity to visit the ListHub booth or meet with our Industry Relations team if you attended the REALTORS® Conference and Trade Expo in Orlando last week. We had a lot of exciting updates to share at the conference, including: The ListHub network continues to grow! We’ve added 30 new MLS […]

November 2016

Real estate is a dynamic market and while working in the industry takes unwavering determination, it also offers great earning potential, flexibility and freedom. To be successful, you must utilize your time wisely to equally focus on the important aspects of your business like prospecting, converting leads, delighting clients, and processing referrals. While there is […]

November 2016

Researchers at the University of California, Irvine, found that the average office worker is interrupted or changes tasks, on average, every three minutes and five seconds. As a result of interruptions or multitasking, it can take 23 minutes and 15 seconds just to get back to where they left off. That adds up to a […]

October 2016

Email is a universal means of communication. It allows you to send targeted messaging at the most opportune moment. According to the Radicati Group, there were 4.35 billion email accounts in 2015, a number they’ve predicted to rise by more than 26% to 5.59 billion by 2019. It’s growing in use, easy to use, personable, customizable, effective, […]

October 2016

September would ordinarily be the end of the high season for residential real estate, with schools back in session across the U.S. and families reluctant to uproot. But hold on—this is no ordinary year, and a preliminary review of the month’s data on realtor.com® shows that September is shaping up to be the hottest fall […]

October 2016

Guest post by: Mike Barbanica, Broker Owner of RE/MAX Blue Line BRE # 01499807 We all know how important it is to have an organized follow-up process for online leads. In fact, recent research shows how much persistence can pay off when it comes to following up. Our company has a tried and true follow-up plan to convert […]

October 2016

We’re looking forward to seeing many of you in Orlando next month for the National Association of REALTORS® Conference and Expo. This year’s theme is “Educate. Innovate. Celebrate!” The event’s goal is to help REALTORS® get EDUCATED on future market trends and provide them the chance to test out all the new INNOVATIONS changing real […]