It’s always tough when it’s time to have the price reduction conversation with clients. What can the agent do to persuade their seller clients that a lower price is necessary to sell the listing? Watch this short video overview to learn about the new Market Comparison Seller Report and then scroll down for tips on how brokers and agents can use this report to help with those tough conversations.

With ListHub’s Market Comparison Seller Report, your members can show clients exactly where their listing stands along with a more complete story about how a client’s listing is performing online compared to properties within a similar price range and zip code. This report can be a powerful tool when talking to clients. Below are three examples from real reports to help illustrate how the report can be used in conversations with seller clients:

Example 1: A listing performing as well or better than about 70% of the market – Kudos!

Example 2: The price was recently changed – notice the spike!

Example 3: The listing has been on the market for 11 weeks, with no price change and little interest from potential buyers. Perhaps it’s time to talk price reductions.

The Market Comparison report is also a great tool to start conversations about the work you are doing to market the property both online and offline. Consider how adding new pictures, price updates, or open house information are all potentially impacting how your listing is performing compared to the market. As the real estate expert, you can help guide clients and provide data to back you up.