ListHub is paving the way for the addition of the “Trifecta” of MLS traffic, all in one consolidated report. This Trifecta is made up of three categories of metrics to help MLSs and Realtors communicate the value that only a real estate professional can offer: MLS Public Website Traffic, IDX Network Traffic, and MLS System Traffic.

More on the three categories that make up Panorama:

• Traffic and leads across IDX networks:  Under direction of the MLS, the IDX vendors in your market can add code to enable metrics collection across the market.  Data will display in a single line item on ListHub reports
• Activity inside the MLS software, including both broker and consumer listing views: This is very important because of the high quality and true engagement of those viewing in MLS systems or MLS consumer portals.
• Traffic on MLS public websites: Known for generating high volume, high quality traffic, the MLS site analytics tells a compelling story about the value you provide to members. We are currently tracking MLS public website traffic for over 20 MLSs nationwide. Among those MLSs, many rank among the top publishers for online traffic in their market.

Is your MLS ready for the future? There is something that you can do now to prepare!  Your MLS-level IDX agreements should contain the requirement for IDX vendors to include tracking codes to allow for the collection of website metrics by the analytics provider of your choice. Now is the time to update your MLS agreements so that when this service is ready for rollout, your MLS can take advantage of the opportunity right away.

Contact mls.info@listhub.com to learn more.