In early October, we informed you of News Corp’s announcement that it will acquire Move, Inc. (click here to read the press release). We believe this new partnership offers substantial benefits to our broker customers, MLS partners, and the industry as a whole.
Specific benefits include:
- Broadened reach through News Corp’s robust media platform, including the WSJ Digital Network (which accounts for approximately 500 million average monthly page views) and News America Marketing (which reaches nearly 74 million U.S. households)
- Increased sales and marketing support to drive higher brand awareness and traffic
- Cross-platform promotional opportunities
- Improved product innovation that leverages News Corp’s real estate and digital expertise
- Increased traffic and time on site with high quality News Corp content
As we leverage these considerable new assets, our mission and our focus remain constant. Today and in the future, Move will provide people with the content, tools and professional expertise they need to find their perfect home and work tirelessly to ensure that the real estate professional remains indispensably connected to the process of buying and selling homes.
That means promoting the REALTOR® brand, generating the best quality leads, powering syndication through broker choice and control, and creating equal opportunity for all participants in the business. As part of News Corp, we will ensure that Move and all of our assets have the right tools, resources and reach to compete vigorously – and to lead in the years ahead.
If you have any questions, please do not hesitate to contact us at info@listhub.com.