A recent survey from Inman found that of the services offered by a Realtor’s association or MLS, 71% considered professional development opportunities to be the most useful and beneficial. In fact, the usefulness of these opportunities was tied with the general use of the multiple listing service! Real estate professionals understand the importance of keeping up with the newest technology and tools and want to ensure they have the knowledge needed to succeed in today’s competitive industry. In fact, of the individuals who noted that professional development was the most useful service provided by the MLS, 43% specifically cited tech training and support as the most important category of professional development.

According to a survey conducted in October 2015 by Westerberg Consulting on behalf of Move Inc., the top challenge for brokers and agents is getting qualified leads. While this may not come as a surprise,there are several additional items that ranked very high among both brokers and agents on their list of challenges and needs. These include:

Brokers and agents noted that the MLS is the number one place where they look for information about new tools and technology. While the Inman survey found that many real estate professionals feel they don’t necessarily have a choice in whether or not to join a local association, they feel better about paying membership dues if they are receiving useful benefits such as professional development. With this knowledge, we’ve designed our free marketing seminars to touch on these important topics and provide your members with the information needed to be more successful in these challenging areas. These events can be hosted in person (we’ll come to you!) or via an online webinar. Highlights of the presentation include:

• An overview of the ListHub dashboard and free tools available to brokers and agents with including selectively choosing publishers for syndication, redirecting traffic to the broker website, designating a preferred lead contact, and more
• The importance of setting up and claiming your free agent profile on realtor.com®
• Time-saving tools and tips for turning online leads into real business
• Enhancements available for more effectively communicating with future prospects and current clients on a regular basis
• …and much more

Click here to learn more about our free marketing seminars and schedule one for your members today!

Looking for professional development content for your newsletter, blog, or social media? We can help! We have a number of articles, infographics, and videos you can share with your members to help educate them on real estate technology, lead conversion, syndication and more. Email us at marketing@listhub.com to learn more.