You already know that international home sales in the U.S. are at an all-time high ($104 billion). But did you know that 28% of those sales came from Chinese buyers? The U.S. remains a top choice for Chinese buyers, with California, Florida, New York, Texas, and Washington reigning as the top 5 U.S. markets.

According to a survey by the Association of Foreign Investors in Real Estate, most foreign investors expect to put more money into U.S. property this year than they did in 2015. Sixty percent of respondents said that the U.S. was the country providing the most stable and secure real estate investments. 46 percent of respondents also noted that the U.S. provides the best opportunity for capital appreciation.

The question is – are these international buyers seeing your listings?

During next week’s Property Portal Watch conference in New York, Celeste Starchild, Senior Vice President at Move, Inc. and General Manager of ListHub will host a panel discussion to review the industry’s perspective on marketing listings internationally. The presentation will be a round table discussion with top industry executives explore how they approach the international marketing of listings, the lessons they have learned, and the value international clients can bring to their companies.

Some of the topics include:

• How to handle language and culture barriers
• Biggest challenges when working with international clients
• How to use international clients to get more referrals
• Value/opportunity in international marketing
• How to measure the success of international advertising

Panelists include:

• Mary Capella, Vice President, Platforms and E-Business at ERA Franchise Systems LLC
• Michele Giordano, Executive Vice President and Chief Marketing Officer at Berkshire Hathaway HomeServices New Jersey Properties
• Rene Galvan, Executive Vice President of Houston Association of REALTORS(r)
• Anthony Hitt, CEO at Engel & Völkers North America

Other details:

• Date: Tuesday, January 26, 2015
• Time: 11 am – 12 noon
• Location: The Westin New York at Times Square, 270 West 43rd St., New York, NY

With international home sales booming throughout the country, it’s imperative to make sure that foreign buyers are seeing your listings on the consumer search sites they use the most. ListHub Global provides you with the opportunity to market your listings on over 85 global websites in 50+ countries.  Click here to learn more about ListHub Global and request a free demo!

*The Property Portal Watch Conference brings together C-Level management from market leading property portals around the world to discuss the main issues facing their businesses. Click here to learn more about the conference and receive 20% off registration.