Syndication can be complex and involves the cooperation of a lot of different parties including MLS, broker, and publisher websites. Because ListHub is connected directly to the MLS and there is no need for manual data entry within the ListHub platform, many agents may not even be aware of the services provided by ListHub or how we protect valuable listing content.

It’s important to educate brokers and agents about the tools and value provided to them by being connected to ListHub, such as the ability to reach more buyers online. If agents are unaware of ListHub’s services, they may unintentionally duplicate syndication efforts through their virtual tour provider or website vendor, inadvertently causing inaccurate data to circulate online. To help agents better understand syndication and the valuable service offered through ListHub, please share the below information including this brief video overview of the ListHub platform:

What is Syndication?
Listing syndication is a method of advertising whereby brokers distribute or ‘syndicate’ active listing information to a wide variety of websites, mobile apps, and print publications to reach diverse consumers searching for properties to buy.

How is Syndication Different from IDX?
IDX and listing syndication often get confused. It is not surprising since both involve distributing and exposing listings online. But, they are different in one key aspect – IDX facilitates brokers advertising each other’s listings; syndication is strictly limited to a broker advertising their own listings.

How does ListHub help protect my listing content?
ListHub has agreements in place with our publishers to provide consistent protections for your listing data. Most of the publisher website’s Terms of Use grant the publisher full and perpetual rights to the listing content with no limit on the way the listing data can be used. The ListHub contract supersedes the publishers Terms of Use and limits the scope of use for the listing data. Click here to review those publisher terms in detail.

As an agent, what ListHub tools are available to me?
Agents have access to a number of free tools through ListHub, as well as the ability to access additional online marketing reports for all of their listings.

Basic features (free) include:

• Filters For Reviewing Publisher Features
• View Publisher Ratings
• Free Leads Via Phone And Email
• Personal Dashboard Login
• Online Technical Support
• Lead Management Control
• Publisher Scorecard to learn about the practices of each publisher

Pro features (paid) include:

• Online Marketing Reports For All Of Your Listings
• Seller Reports
• Automatic Email For Seller Reports
• VIP Phone Support
• Custom Branded EMarketing Flyers For Listings Presentations
• Tracking Your Personal Website Metrics On All Reports!

For more information on ListHub for agents, click here.