In the digital age marketing has become more of a science. With data readily available to inform our decisions, we as marketers have a responsibility to ensure that our marketing messages are getting the results we demand. The Internet has allowed us to learn more about our consumers, more quickly and with greater precision.

In this Industry Voices segment, Chris Beadling, Vice President of Coldwell Banker Hearthside Realtors, shares how the ListHub reports helped to steer his brand message and reconsider what he thought they already knew about their consumers.

Industry Voices presents insights and commentary to the industry about topics related to online advertising and marketing technology. Real estate brokers and agents, MLS executives, franchise leadership, and others share their perspective through a series of short videos.