WiseAdvertise is a new program for MLSs and Associations to provide their members with a framework for understanding the important options and issues related to sending listing data to 3rd party websites for advertising.
WiseAdvertise will give your members a foundation for making smart decisions about listing distribution, confidence in their ability to make choices that benefit their business, and the wisdom to avoid common pitfalls and risks that come about when listing information is mismanaged.
Wise Advertise includes a listing syndication course, branded for your MLS or Association which covers the most important listing distribution related topics, including:
- Online Listing Accuracy: Sources of incorrect listing information, and how to identify the source of a listings
- Data Protections: What rights you give away when you send your listings to publisher sites, and a review of the protections provided by ListHub’s publisher agreements
- Broker Choice: Considerations when deciding whether or not to syndicate, choosing sites wisely if you choose to syndicate, and a review of tools available for making those decisions
- Duplication and Trumping: What happens when the same listing is syndicated from multiple sources
- Lead Routing and Traffic Routing: How to control the flow of consumer click-through traffic and inbound leads, AND
- Analytics: How to measure your advertising, including the definition of key terms: Views, Click-Throughs and Leads
The course is available in multiple formats, including a self-paced e-Learning course, and scheduled webinars guided by a live Trainer. The program includes options for your MLS to engage your members by conducting surveys designed to gather input about listing distribution before the course is rolled out, as well as measure the results of the program after members have the opportunity to complete the course.
WiseAdvertise makes it easy to tackle these important issues with the knowledge that will allow you and your members to make informed decisions about listing syndication.
If you are interested in learning more contact us at mls.info@listhub.com.