The real estate market is more global than ever – your next buyer could very well be oceans away! With $153 billion of U.S. residential sales coming from foreign buyers, it’s important to think of ways to differentiate your listing proposition to improve your global marketing strategy. We recently highlighted the realtor.com iPhone extension as a global communication tool to effortlessly collaborate with clients while on the go. Now it’s time for another game changer – 3D Homes Tours!
Projected Virtual Reality Growth
The use of virtual technology is growing extremely fast; with active virtual reality users predicted to reach 171 Million by 2018 and projected mobile virtual reality users to reach 135 million by 2020.
When it comes to real estate, a recent Matterport survey found that 95% of real estate pros said that using innovative technology helped them to beat the competition. The survey also revealed that 76% of respondents have plans to or are already using virtual reality to be more competitive.
Stand Out with Matterport
What if you were able to provide that “open house” feeling, without actually having an open house? With 3D Home Tours from Matterport, you’re able to offer global clients that opportunity, without the need to travel thousands of miles.
According to Coldwell Banker agent Nick Quay the Matterport 3D home tour system was a key differentiator when it came to a property in South Florida. Quay explains,
“The cash buyer from France was able to bring his family, designer, and contractor into the unit to experience it for themselves by simply sharing a link to the 3D virtual tour of the home. Being able to understand the space, walk around the corners, view the marina and pool area, and even experience the gorgeous Miami sunsets were all crucial elements of the decision-making process. I was even able to provide new floor plans with measurements so the buyer knew what furniture or art would fit nicely in the home. I think it’s awesome technology and create 3D Virtual Tours for all of my listings.”
By taking advantage of the Matterport 3D Home tours and realtor.com com integration in their international advertising strategy, real estate pros have the ability to:
- Prescreen candidates for serious buyers – no more “looky loos”
- Make the home search process more efficient for potential clients
- Eliminate the stress of remote purchasing
- Reduce the anxiety of remodeling from afar – In addition to the 3D home tour showcase, Matterport allows you to measure the dimensions of your property with 99% accuracy, as well as generate floor plans and other technical assets
If you’re ready to propel your expertise within the global marketplace, check out this post for more tips and best practices on how to differentiate your seller listings with a the 3D home tour tool that’ll give international buyers an immersive span of the property, all without leaving their country.
Looking to further arm your brokerage with the tools needed to get your clients’ for sale properties in front of international consumers? With ListHub Global, you can build trust and credibility while expanding the global visibility of your listings to a vast network of over 100 international websites in more than 60 countries.
