{"id":2448,"date":"2017-02-21T19:48:12","date_gmt":"2017-02-21T19:48:12","guid":{"rendered":"http:\/\/listhubnews.com\/mls\/?p=2448"},"modified":"2018-09-19T21:29:52","modified_gmt":"2018-09-19T21:29:52","slug":"live-video-on-social-media","status":"publish","type":"post","link":"https:\/\/listhubnews.com\/mls\/live-video-on-social-media\/","title":{"rendered":"Live Video on Social Media"},"content":{"rendered":"\n <div id=\"wrapperMI_0\" class=\"wrap-mjp nostop flip \" style=\"position: relative; padding:5px 0px 30px 0px; margin:0px; width:auto;\">\n\t<div style=\"display:none;\" class=\"Eabove-mjp\" id=\"Eabove-mjp_0\"><\/div>\n\t <div class=\"subwrap-MI\">\n\t\t <div class=\"jp-innerwrap\">\n\t\t\t <div class=\"innerx\"><\/div>\n\t\t\t <div class=\"innerleft\"><\/div>\n\t\t\t <div class=\"innerright\"><\/div>\n\t\t\t <div class=\"innertab\"><\/div>\n\t\t\t <div class=\"interface-mjp arial-mjp\" style=\"height:88px;\" id=\"interfaceMI_0\">\n\t\t\t\t <div class=\"MI-image Himg left-mjp\" id=\"MI_image_0\" style=\" width:auto; height:88px; overflow:hidden;\"><\/div>\n\t\t\t\t <div id=\"T_mp3j_0\" class=\"player-track-title right-mjp bold-mjp plain-mjp childNorm-mjp childItalic-mjp\" style=\"left:36px; right:30px;  top:24px;\"><\/div>\n\t\t\t\t <div class=\"bars_holder\">\n\t\t\t\t\t <div class=\"loadMI_mp3j\" id=\"load_mp3j_0\"><\/div>\n\t\t\t\t\t <div class=\"poscolMI_mp3j soften-mjp\" id=\"poscol_mp3j_0\"><\/div>\n\t\t\t\t\t <div class=\"posbarMI_mp3j\" id=\"posbar_mp3j_0\"><\/div>\n\t\t\t\t <\/div>\n\t\t\t\t <div id=\"P-Time-MI_0\" class=\"jp-play-time\"><\/div>\n\t\t\t\t <div id=\"T-Time-MI_0\" class=\"jp-total-time\"><\/div>\n\t\t\t\t <div id=\"statusMI_0\" class=\"statusMI\"><\/div>\n\t\t\t\t <div class=\"transport-MI\"><div class=\"play-mjp\" id=\"playpause_mp3j_0\">Play<\/div><div class=\"stop-mjp\" id=\"stop_mp3j_0\">Stop<\/div><\/div>\n\t\t\t\t <div class=\"buttons-wrap-mjp\" id=\"buttons-wrap-mjp_0\">\n\t\t\t\t\t \n\t\t\t\t\t <div class=\"mp3j-popout-MI\" id=\"lpp_mp3j_0\" style=\"\">Open in New Screen<\/div>\n\t\t\t\t\t <div id=\"download_mp3j_0\" class=\"dloadmp3-MI\"><\/div>\n\t\t\t\t <\/div>\n\t\t\t <\/div>\n\t\t\t <div class=\"mjp-volwrap\">\n\t\t\t\t <div class=\"MIsliderVolume\" id=\"vol_mp3j_0\"><\/div>\n\t\t\t\t <div class=\"innerExt1\" id=\"innerExt1_0\"><\/div>\n\t\t\t\t <div class=\"innerExt2\" id=\"innerExt2_0\"><\/div>\n\t\t\t <\/div>\n\t\t <\/div>\n\t\t <div style=\"display:none;\" class=\"Ebetween-mjp\" id=\"Ebetween-mjp_0\"><\/div>\n\t\t <div class=\"listwrap_mp3j\" id=\"L_mp3j_0\" style=\"overflow:auto; max-height:450px;\"><div class=\"wrapper-mjp\"><div class=\"playlist-colour\"><\/div><div class=\"wrapper-mjp\"><ul class=\"ul-mjp childNorm-mjp childPlain-mjp left-mjp\" id=\"UL_mp3j_0\"><li><\/li><\/ul><\/div><\/div><\/div>\n\t <\/div>\n\t <div id=\"mp3j_finfo_0\" class=\"mp3j-finfo\" style=\"display:none;\"><div class=\"mp3j-finfo-sleeve\"><div id=\"mp3j_finfo_gif_0\" class=\"mp3j-finfo-gif\"><\/div><div id=\"mp3j_finfo_txt_0\" class=\"mp3j-finfo-txt\"><\/div><div class=\"mp3j-finfo-close\" id=\"mp3j_finfo_close_0\">X<\/div><\/div><\/div><div id=\"mp3j_dlf_0\" class=\"mp3j-dlframe\" style=\"display:none;\"><\/div>\n\t <div class=\"mp3j-nosolution\" id=\"mp3j_nosolution_0\" style=\"display:none;\"><\/div>\n\t <div style=\"display:none;\" class=\"Ebelow-mjp\" id=\"Ebelow-mjp_0\"><\/div>\n <\/div> \n<script>\nMP3jPLAYLISTS.MI_0 = [\n\t{ name: \"Listen Now: Live Video on Social Media\", formats: [\"mp3\"], mp3: \"aHR0cDovL2xpc3RodWJuZXdzLmNvbS9tbHMvd3AtY29udGVudC91cGxvYWRzLzIwMTcvMDIvTGl2ZS1WaWRlby1vbi1Tb2NpYWwtTWVkaWEubXAz\", counterpart:\"\", artist: \"ListHubNews - MLS Audio | February 2017\", image: \"false\", imgurl: \"\" }\n];\n<\/script>\n\n<script>MP3jPLAYERS[0] = { list:MP3jPLAYLISTS.MI_0, tr:0, type:'MI', lstate:true, loop:false, play_txt:'Play', pause_txt:'Pause', pp_title:'ListHub News', autoplay:false, download:true, vol:100, height:88, cssclass:'nostop flip ', popout_css:{ enabled:true, \t\t\tcolours: [\"#f0f0f0\", \"rgba(0, 0, 0, 0.18)\", \"rgba(167, 167, 167, 0.55)\", \"rgba(49, 49, 49, 0.64)\", \"rgba(149, 172, 233, 0.91)\", \"#d3d3d3\", \"#d8d8d8\", \"#3d3232\", \"#262120\", \"#262120\", \"#3c7392\", \"\/\", 400, 600 ],\n\t\t\tcssInterface: { \"color\": \"#3d3232\" },\n\t\t\tcssTitle: { \"left\": \"36px\", \"right\":\"30px\", \"top\":\"24px\" },\n\t\t\tcssImage: { \"overflow\": \"hidden\", \"width\":\"auto\", \"height\":\"88px\"  },\n\t\t\tcssFontSize: { \"title\": \"22px\", \"caption\": \"15.4px\", \"list\": \"18px\" },\n\t\t\tclasses: { interface:' arial-mjp', title:' right-mjp bold-mjp plain-mjp childNorm-mjp childItalic-mjp', image:' Himg left-mjp', poscol:' soften-mjp', ul:' childNorm-mjp childPlain-mjp left-mjp' }} };<\/script>\n\n\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-06-02\/snapchat-passes-twitter-in-daily-usage\" target=\"_blank\"><span style=\"font-weight: 400;\">Snapchat reported 150 million daily active users<\/span><\/a><span style=\"font-weight: 400;\"> worldwide compared to Twitter which reported 110 million daily active users. Facebook leads the pack with a whopping 1.23 billion daily active users, making Facebook Live a very powerful tool to connect with your audience in real time and capitalize on the use of video to cut through the crowded social media marketplace to get noticed. Instagram has also gotten in on the action with Instagram Live which <\/span><a href=\"https:\/\/techcrunch.com\/2016\/10\/06\/instagram-stories-has-100-million-daily-active-users-after-just-2-months\/\" target=\"_blank\"><span style=\"font-weight: 400;\">reported<\/span><\/a><span style=\"font-weight: 400;\"> 100 million daily active viewers in October 2016 just 2 months after launching the new feature. According to <\/span><a href=\"http:\/\/blogs.forrester.com\/nick_barber\/16-04-13-facebooks_live_api_its_time_to_evaluate_your_livestreaming_strategy\" target=\"_blank\"><span style=\"font-weight: 400;\">Forrester Research<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">live video receives three times the amount of engagement than prerecorded video!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been intimidated by the idea of being on camera, then no doubt the idea of being on LIVE camera is downright terrifying! However, there are many benefits that live social video can provide to your business \u2013 even more so than other video formats. \u00a0Here are three reasons you should start integrating live video into your business NOW! <\/span><\/p>\n<h3><b>Authenticity Attracts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/youtu.be\/s9nVvEv5djA\" target=\"_blank\"><span style=\"font-weight: 400;\">NAR Profile of Home Buyers and Sellers<\/span><\/a><span style=\"font-weight: 400;\">, 97% of respondents cited the top factor for choosing a real estate agent is honesty and integrity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers today are looking for authenticity and let\u2019s face it \u2013 there\u2019s nothing as authentic as genuine live video! In fact, <\/span><a href=\"http:\/\/pages.yourbrandlive.com\/rs\/843-FPD-279\/images\/Infographic_-_Survey_Data_about_Live_Streaming_Video_for_Brands_and_Retailers_-_Brandlive_Feb_2016.pdf\" target=\"_blank\"><span style=\"font-weight: 400;\">Brandlive<\/span><\/a><span style=\"font-weight: 400;\"> reported that 79% of businesses perceive live video as a more authentic way to connect with audiences. This platform gives your audience an opportunity to interact with you in real time and get a sense of the person that you are. Live videos don\u2019t have to be fancy or high in production value, just keep it real! \u00a0<\/span><\/p>\n<h3><b>Time Efficiency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you create any other content to distribute on social media (which you most likely do) &#8211; the time that it takes to create a live video is truly negligible in comparison to anything else. With live video, you no longer have to worry about creating fancy, professional videos or spending hours editing for the perfect look and feel. Live video is about being in the moment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the hours you\u2019ve spent writing blog posts and creating newsletters and other content. What if you could drastically reduce that time? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live social video enables you to provide quality content \u2013 a quick tip, a home walk through, or peek into your life or day &#8211; without having to include lots of bells and whistles, making it not only engaging, but a busy agent\u2019s best friend. <\/span><\/p>\n<h3><b>Multipurpose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Different streaming services will have different advantages as well as demographics (check out our <\/span><a href=\"http:\/\/listhubnews.com\/wp-content\/uploads\/2016\/04\/SocialMedia-CheatSheet-ListHub.png\" target=\"_blank\"><span style=\"font-weight: 400;\">Social Media Cheat Sheet<\/span><\/a><span style=\"font-weight: 400;\"> to learn more). Live videos on Snapchat, Instagram, or Periscope, for example, will only last for 24 hours where on Facebook they do not disappear. Facebook Live videos are saved to your timeline and you can share them, embed in blog posts, tweet them out or use the Facebook ad platform to distribute them to a wider audience. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for a place to start? There are many options so just start with one, preferably on a platform where you\u2019ve already grown an audience. Check out the instructions below to broadcast your first LIVE video!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/help\/1636872026560015\" target=\"_blank\"><span style=\"font-weight: 400;\">Facebook Live<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.snapchat.com\/en-US\/a\/create\" target=\"_blank\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.instagram.com\/292478487812558\" target=\"_blank\"><span style=\"font-weight: 400;\">Instagram Live<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.periscope.tv\/customer\/portal\/articles\/2003640-how-do-i-broadcast-\" target=\"_blank\"><span style=\"font-weight: 400;\">Periscope<\/span><\/a><\/li>\n<\/ul>\n<div id=\"polls-2\" class=\"wp-polls\">\n\t<form id=\"polls_form_2\" class=\"wp-polls-form\" action=\"\/mls\/index.php\" method=\"post\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_2_nonce\" name=\"wp-polls-nonce\" value=\"ebb8a45962\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"2\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_multiple_ans_2\" name=\"poll_multiple_ans_2\" value=\"4\" \/><\/p>\n\t\t<p style=\"text-align: center;\"><strong>[POLL] Which live social video platform are you using?<\/strong><\/p><div id=\"polls-2-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"checkbox\" id=\"poll-answer-6\" name=\"poll_2\" value=\"6\" \/> <label for=\"poll-answer-6\">Facebook Live<\/label><\/li>\n\t\t<li><input type=\"checkbox\" id=\"poll-answer-7\" name=\"poll_2\" value=\"7\" \/> <label for=\"poll-answer-7\">Snapchat<\/label><\/li>\n\t\t<li><input type=\"checkbox\" id=\"poll-answer-8\" name=\"poll_2\" value=\"8\" \/> <label for=\"poll-answer-8\">Instagram Live<\/label><\/li>\n\t\t<li><input type=\"checkbox\" id=\"poll-answer-9\" name=\"poll_2\" value=\"9\" \/> <label for=\"poll-answer-9\">Periscope<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   Vote   \" class=\"Buttons\" onclick=\"poll_vote(2);\" \/><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(2); return false;\" title=\"View Results Of This Poll\">View Results<\/a><\/p><\/div>\n\t<\/form>\n<\/div>\n<div id=\"polls-2-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/listhubnews.com\/mls\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"Loading ...\" title=\"Loading ...\" class=\"wp-polls-image\" \/>&nbsp;Loading ...<\/div>\n\n<hr \/>\n<p><a href=\"http:\/\/www.listhubnews.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1683\" src=\"http:\/\/listhubnews.com\/wp-content\/uploads\/2015\/03\/Read-More-ListHub_News.png\" alt=\"Read-More-ListHub_News\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/url?q=https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSchKrxIwDdaY-AnFXwYl5MtE_LafStmb6XgNp4LajAaZWVpYg\/viewform&amp;sa=D&amp;ust=1487701634602000&amp;usg=AFQjCNG2OdN_68qyRIVoOdngQi-ADPjKGw\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"77\" class=\"alignnone size-full wp-image-2409\" src=\"http:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/12\/SurveyBanner_MLS.png\" alt=\"\" srcset=\"https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/12\/SurveyBanner_MLS.png 600w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/12\/SurveyBanner_MLS-300x39.png 300w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/12\/SurveyBanner_MLS-112x14.png 112w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, Snapchat reported 150 million daily active users worldwide compared to Twitter which reported 110 million daily active users. Facebook leads the pack with a whopping 1.23 billion daily active users, making [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,3],"tags":[149,150,103,51,151,152],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","category-featured","tag-live-video","tag-marketing","tag-real-estate-marketing","tag-social-media","tag-social-media-marketing","tag-time-efficiency"],"acf":[],"_links":{"self":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":3,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"predecessor-version":[{"id":2494,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2448\/revisions\/2494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media\/2474"}],"wp:attachment":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}