{"id":2249,"date":"2016-10-17T18:55:55","date_gmt":"2016-10-17T18:55:55","guid":{"rendered":"http:\/\/listhubnews.com\/mls\/?p=2249"},"modified":"2017-01-18T15:17:32","modified_gmt":"2017-01-18T15:17:32","slug":"how-are-your-emails-performing","status":"publish","type":"post","link":"https:\/\/listhubnews.com\/mls\/how-are-your-emails-performing\/","title":{"rendered":"How Are Your Emails Performing?"},"content":{"rendered":"<p>Email is a universal means of communication. It allows\u00a0you to send targeted messaging at the most opportune moment. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3144 alignright\" src=\"http:\/\/listhubnews.com\/wp-content\/uploads\/2016\/10\/at-sign-1083508_1280-1024x1024.png\" alt=\"email marketing metrics\" width=\"179\" height=\"179\" \/>According to the\u00a0<a href=\"http:\/\/www.emailisnotdead.com\/\" target=\"_blank\">Radicati Group<\/a>, there were 4.35 billion email accounts in 2015, a number they\u2019ve predicted to rise by more than 26% to 5.59 billion by 2019. It\u2019s growing in use, easy to use, personable, customizable, effective, and above all it\u2019s measurable.<\/p>\n<p>With the varying capabilities of email marketing software, you can easily get a complete picture of how your email campaigns are doing. But what pieces of data give you the most insight into how your emails are actually performing? Below are <strong>five of the most important email marketing metrics<\/strong> for real estate professionals to monitor.<\/p>\n<h3><b>1. Spam Score<\/b><\/h3>\n<p>Most email marketing providers will calculate your spam score to optimize campaign delivery. Mail servers use various filters to identify spam &#8211; try to avoid these top triggers to make sure your emails are actually being delivered to your audience\u2019s inbox:<\/p>\n<ul>\n<li>Excessive use of exclamation points!!!!<\/li>\n<li>Using different <span style=\"font-weight: 400; color: #ff6600;\">color <\/span><span style=\"font-weight: 600; color: #0000ff;\">fonts <\/span>and\/or <i><span style=\"font-weight: 400;\">styles<\/span><\/i><\/li>\n<li>Common spam words and phrases like \u201cfree\u201d and \u201cBuy now!\u201d<\/li>\n<li>USING ALL CAPS<\/li>\n<\/ul>\n<h3><b>2. Unique Open Rate<\/b><\/h3>\n<p>The unique open rate offers insight into the number of individual recipients who opened your email. It does not include recipients who may have opened the same email multiple times (this is included with your regular open rate). This statistic is great for testing different subject lines or the best day\/time to send an email to a certain group. According to <a href=\"http:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\">MailChimp<\/a>, the average unique open rate for the real estate industry is 20.91%.<\/p>\n<h3 style=\"text-align: center;\">Unique Open Rate = Delivered Emails (Net) \u00f7 Unique Opens \u00d7 100<\/h3>\n<h3><b>3. Unique Click Through Rate<\/b><\/h3>\n<p>The unique click through rate (UCTR) provides you with the percentage of individual recipients who clicked on any of the links provided within the email. It does not count multiple clicks from the same person in the calculation. With the UCTR you gain true insight into how your email list is engaging with your content and their interest level in wanting to learn more. According to <a href=\"http:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\">MailChimp<\/a>, the average UCTR for the real estate industry is 1.92%.<\/p>\n<h3 style=\"text-align: center;\">Unique Click Through Rate = Unique Clicks \u00f7 Delivered Emails (Net) \u00d7 100<\/h3>\n<h3><b>4. Conversion Rate<\/b><\/h3>\n<p>What better way of knowing how an email performed, than a recipient actually completing your call to action? You\u2019ll learn just that in calculating the conversion rate! In order to obtain an accurate conversion rate, you must track the links used in your email campaigns.<\/p>\n<h3 style=\"text-align: center;\">Conversion Rate = # of email recipients who completed the call to action \u00a0\u00f7 Delivered emails (Net) \u00d7 100<\/h3>\n<h3><b>5. Bounce Rate<\/b><\/h3>\n<p>The bounce rate offers insight into the health of your email list. According to <a href=\"https:\/\/support2.constantcontact.com\/articles\/FAQ\/1766\" target=\"_blank\">ConstantContact<\/a>, there are various types of bounces:<\/p>\n<ul>\n<li>Non-Existent<\/li>\n<li>Undeliverable<\/li>\n<li>Suspended<\/li>\n<li>Blocked<\/li>\n<li>Mailbox Full<\/li>\n<li>Vacation\/Auto-Reply<\/li>\n<li>Server Issue or Connection Timed Out<\/li>\n<\/ul>\n<p>Each category can be further classified as a <i>soft<\/i> or <i>hard<\/i> bounce. A soft bounce typically indicates a temporary issue with the recipient\u2019s inbox; full mailbox, vacation\/auto-reply or server issue. A hard bounce is permanently undeliverable, which could indicate a suspended, phony or misspelled email address or an inactive domain.<\/p>\n<p>Most email marketing services will automatically remove hard bounce emails from your list. If this is a manual process, be sure to expedite their removal, as your overall bounce rate is a key indicator of your reputation to the mail server. According to <a href=\"http:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\">MailChimp<\/a>, the average bounce rate for the real estate industry is 0.37%.<\/p>\n<h3 style=\"text-align: center;\">Bounce Rate: # of Bounced Emails \u00f7 Delivered Emails (Net) \u00d7\u00a0100<\/h3>\n<p>By letting the data drive your email campaigns, you can constantly implement tests, make adjustments and continually improve the effectiveness of your emails. Download our <a href=\"https:\/\/app.box.com\/shared\/static\/kk5cexl51gmswyt9vpb25ubotc79f39k.png\" target=\"_blank\">infographic<\/a> with each formula to better measure your email marketing success.<\/p>\n<p><a href=\"https:\/\/app.box.com\/shared\/static\/kk5cexl51gmswyt9vpb25ubotc79f39k.png\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"890\" class=\"alignnone size-full wp-image-2262\" src=\"http:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/10\/Email-Marketing-Metrics-Cheat-Sheet.png\" alt=\"Email Marketing Metrics\" srcset=\"https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/10\/Email-Marketing-Metrics-Cheat-Sheet.png 640w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/10\/Email-Marketing-Metrics-Cheat-Sheet-216x300.png 216w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/10\/Email-Marketing-Metrics-Cheat-Sheet-88x122.png 88w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Gone are the days where you have to manually follow-up with each inquiry from each lead-generating source. FiveStreet provides true solutions that allow you to stay connected, gather information and follow-up with your leads in real time. You can also connect with leads throughout the remainder of the real estate lifecycle using the tools provided by ListHub and Market Snapshot.<\/span><\/i> <a href=\"http:\/\/learnmore.listhubnews.com\/bundle\"><i><span style=\"font-weight: 400;\">Click here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to learn how you can get the edge over competitors with the Business Builder Bundle. <\/span><\/i><\/p>\n<hr \/>\n<p><a href=\"http:\/\/www.listhubnews.com\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1683\" src=\"http:\/\/listhubnews.com\/wp-content\/uploads\/2015\/03\/Read-More-ListHub_News.png\" alt=\"Read-More-ListHub_News\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is a universal means of communication. It allows\u00a0you to send targeted messaging at the most opportune moment. According to the\u00a0Radicati Group, there were 4.35 billion email accounts in 2015, a number they\u2019ve predicted to rise by more than 26% to 5.59 billion by 2019. It\u2019s growing in use, easy to use, personable, customizable, effective, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[110,111,57,112,113,103,44,62,46],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","tag-email-marketing","tag-email-marketing-metrics","tag-real-estate-advice","tag-real-estate-email","tag-real-estate-email-marketing","tag-real-estate-marketing","tag-real-estate-tips","tag-realtor-advice","tag-realtor-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":3,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"predecessor-version":[{"id":2292,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2249\/revisions\/2292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media\/2257"}],"wp:attachment":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}