Market to A Different Audience<\/h2>\n
It\u2019s common knowledge that social media is widely used by young adults and teenagers. While millennials have heavily shaped the direction of social media, SocialMediaToday<\/a> emphasizes that many people are forgetting about or ignoring the 50+ age group when it comes to marketing on social outlets, thinking that social media is only a young person\u2019s game. The report notes that, \u201c65% of adults aged 50 and up are utilizing social media, a figure that has continued to grow in the last couple years.\u201d<\/p>\n The best way to capitalize on those figures is to ensure that you segment your messaging by developing posts that appeal to particular groups. As well as understanding that engagement will vary, depending on the segment.<\/p>\n Savvy real estate professionals are leveraging various social media platforms to market their companies and their clients\u2019 listings. They also have a greater understanding of what is required on each platform in order to garner the most engagement from users. Check out this social media cheat sheet<\/a> to gain a better understanding of what message you should convey and to whom on each social network.<\/p>\n Periscope. Facebook Live. Snapchat. Here you have three visually driven social media platforms allowing you to share image and\/or video content in real-time. This gives you the opportunity to speak directly to those who are listening! You can:<\/p>\n You can also leverage Periscope, Facebook Live and Snapchat to build a community. When you view your online audience as more than just your next \u201clike\u201d and truly create content and exchange dialogue to address their needs, concerns, pains and interests, you\u2019re able to better understand the dynamics of social media and create a high functioning community because of it.<\/p>\n Growing your real estate business is all about relationships. In fact, the National Association of REALTORS\u00ae reported that over 40% of buyers and sellers used a real estate agent that was referred by friends or family. Through connecting online, you increase your reach and the possibilities of engaging further.<\/p>\n The video aspect of each platform also offers the opportunity to give buyers and sellers a glimpse into who you are, which helps to build trust with those you may do business with in the future. To do so, Inman<\/a> recommends:<\/p>\n Social media offers plenty of opportunities to real estate professionals. No longer is it enough to just have various social media profiles. In order to leverage them successfully, you must strategize and plan for optimal engagement. After all, the goal is to position yourself as an expert within the real estate industry by expanding your reach across the web.<\/p>\n Follow ListHub on Twitter<\/a> and Facebook<\/a> for more tips on how to successfully market yourself in today\u2019s increasingly digital world. Interested in using Facebook ads to reach potential clients? Download our free step-by-step guide<\/a> to learn how to effectively target buyers and sellers.<\/em><\/p>\nCater Your Message for Each Platform<\/h2>\n
Embrace New Social Networks<\/h2>\n
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