{"id":2162,"date":"2016-08-11T20:34:37","date_gmt":"2016-08-11T20:34:37","guid":{"rendered":"http:\/\/listhubnews.com\/mls\/?p=2162"},"modified":"2016-09-12T19:31:57","modified_gmt":"2016-09-12T19:31:57","slug":"top-tips-for-creating-listing-descriptions-that-sell","status":"publish","type":"post","link":"https:\/\/listhubnews.com\/mls\/top-tips-for-creating-listing-descriptions-that-sell\/","title":{"rendered":"Creating Listing Descriptions That Sell"},"content":{"rendered":"

In order to be effective in real estate, it\u2019s important to present your listings in an attractive way \u00a0– both in writing and photographs – while ensuring the description is factual and meets the advertising guidelines outlined by the Fair Housing Act. By accurately (and eloquently!) describing the property you will make the process easier for homebuyers who are starting their home search online.<\/p>\n

Below are the two key components of creating listing descriptions that sell:<\/p>\n

The Copy<\/h3>\n

Every great listing begins with great copy. When writing your listing you must consider the \u201cwho\u201d and the \u201cdo.\u201d Who<\/strong> are you trying to reach and what is it that the property will do<\/strong> for them? If you can establish key benefactors of the property, properly convey the benefits of the property, and prove exactly what they\u2019ll be able to do as a result of the purchase, your listings will be more effective.<\/p>\n

From start to finish, you want to portray quality with your choice of words. Start with the headline. According to Seth Williams, Founder of REtipster.com<\/a>,<\/p>\n

\u201cYour headline is an extremely important part of your listing because in most cases, this is literally your only shot at getting a buyer to notice you.\u201d<\/p><\/blockquote>\n

The next important piece of copy is the property description. One of the biggest mistakes is using this valuable space just to repeat the information that\u2019s already included in the details section of the listing including number of bedrooms, bathrooms, square footage, lot size, and more basic facts about the property. Instead, you want to use this section to convey a meaningful story to your \u201cwho.\u201d It\u2019s best to highlight unique features of the property, while using descriptive words. The infographic below shows you a few descriptive words that can help you take a hidden single family home to a \u201cBeautifully landscaped home, secure and private for you and your growing family.\u201d<\/p>\n

\"Listing<\/a><\/p>\n

The Visual<\/h3>\n

Now more than ever, consumers enjoy previewing as much of a home as possible before they get in their car to view it in person. \u201cA picture is worth 1,000 words\u201d has been extended to live video tours that walk you through each square foot of the home, video highlights, and 3D virtual tours. Offering visual content in your listings will improve engagement and overall interest in a property. In fact, HubSpot<\/a> reports, \u201cthe brain processes visual information 60,000 times faster than text.\u201d It\u2019s not enough to simply upload a few shots from your smartphone. The key driver in visual processing is quality, and Inman<\/a> has the following suggestions to achieve stunning imagery:<\/p>\n