{"id":2072,"date":"2016-05-16T15:16:49","date_gmt":"2016-05-16T15:16:49","guid":{"rendered":"http:\/\/listhubnews.com\/mls\/?p=2072"},"modified":"2016-06-13T16:27:07","modified_gmt":"2016-06-13T16:27:07","slug":"social-media-for-real-estate-pros","status":"publish","type":"post","link":"https:\/\/listhubnews.com\/mls\/social-media-for-real-estate-pros\/","title":{"rendered":"Social Media for Real Estate Pros"},"content":{"rendered":"

The world has gone social! According to We Are Social\u2019s<\/span> Digital in 2016<\/span><\/a> report, there are 2.3 billion active social media users and 1.97 billion active mobile social media users. Savvy real estate professionals are leveraging various social media platforms to market their companies and their clients\u2019 listings.\u00a0Social media is also a great tool for MLSs and Associations to use to stay connected to their members and demonstrate ongoing value.<\/span><\/p>\n

Check out our top 5 social media tips to help you improve your marketing strategy:<\/b><\/p>\n

    \n
  1. Content is still king! <\/b>\u2013 And it should be \u201csticky\u201d too! According to<\/span> Simply Measured<\/span><\/a>, \u201csticky content is content that is memorable and shareable, as opposed to disposable.\u201d When your audience finds <\/span>value <\/span><\/i>in your content, it \u201dincreases the length of time they spend engaging and encourages them to share with their friends. It also gives people a compelling reason to come back for more, perhaps without even being prompted.\u201d <\/span><\/li>\n
  2. It\u2019s all in the story <\/b>\u2013 The art of storytelling is at the base of every successful social media strategy. By providing interesting and authentic content, you build an enticed audience. Don\u2019t forget – \u00a0there is such a thing as information overload! Remember that you\u2019re engaging with a potential client, not a fellow real estate professional. You have to speak your audience’s language and provide them with content that appeals specifically to them.<\/span><\/li>\n
  3. Visually pleasing<\/b> \u2013 Photos and video are the curb appeal of social media. It\u2019s what initially catches the attention of your audience and encourages them to engage with you further. A survey conducted by <\/span>CMO Council<\/span><\/a> found that \u201cnearly half of survey respondents indicated that the use of photography (46 percent) and video (36 percent) is critical to their current marketing and storytelling strategies.\u201d While illustrations and infographics are important, dynamic visual assets like pictures and videos with real people in them are imperative.
    \n\"VisualContent\"<\/span><\/li>\n
  4. Pay for ads<\/b> \u2013 The <\/span>Social Agent Today Blog<\/span><\/a> states that \u201cpaid advertising on social media will essentially be a necessity for marketing success in 2016.\u201d Whether <\/span>Facebook<\/span><\/a>, Twitter, or Instagram, it\u2019s imperative to utilize the ad-targeting feature to get your message in front of those it’s intended for.<\/span><\/li>\n
  5. Leverage multiple platforms<\/b> \u2013 As a real estate professional, you must understand that potential buyers and sellers are spread throughout various social media platforms and it\u2019s your duty to meet them where they are. To help you understand the different platforms that are available to you, we\u2019ve created a quick a cheat sheet:<\/span><\/li>\n<\/ol>\n

    \"SocialMedia-CheatSheet-ListHub\"<\/a><\/p>\n

    Social media is a great ally to the real estate industry. Who knows, your next post may be one click, share and repost away from going viral! <\/span><\/p>\n

    Follow ListHub on <\/span><\/i>Twitter<\/span><\/i><\/a> and <\/span><\/i>Facebook<\/span><\/i><\/a> for more real estate advice, online marketing tips, and much more. \u00a0Interested in using Facebook ads to reach potential clients? Download our free <\/span><\/i>step-by-step guide<\/span><\/i><\/a> to learn how you can more effectively target buyers and sellers.<\/span><\/i><\/p>\n

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    \"Read-More-ListHub_News\"<\/a><\/p>\n

    Want to share this article with your members? Go for it! We just ask that you cite ListHub as the source and link to this original article in your post.<\/strong><\/h5>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The world has gone social! According to We Are Social\u2019s Digital in 2016 report, there are 2.3 billion active social media users and 1.97 billion active mobile social media users. Savvy real estate professionals are leveraging various social media platforms to market their companies and their clients\u2019 listings.\u00a0Social media is also a great tool for […]<\/p>\n","protected":false},"author":3,"featured_media":2075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/comments?post=2072"}],"version-history":[{"count":4,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2072\/revisions"}],"predecessor-version":[{"id":2094,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/2072\/revisions\/2094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media\/2075"}],"wp:attachment":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media?parent=2072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/categories?post=2072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/tags?post=2072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}