{"id":1962,"date":"2016-03-15T02:32:09","date_gmt":"2016-03-15T02:32:09","guid":{"rendered":"http:\/\/listhubnews.com\/mls\/?p=1962"},"modified":"2016-04-15T20:35:07","modified_gmt":"2016-04-15T20:35:07","slug":"online-marketing-trends","status":"publish","type":"post","link":"https:\/\/listhubnews.com\/mls\/online-marketing-trends\/","title":{"rendered":"Tips for Real Estate Pros"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How many articles have you read that list the many ways 2016 will be a great year in real estate? Sellers are selling and buyers are buying! But how do real estate professionals capitalize on said growth? Utilizing the latest and greatest in online marketing technology will definitely help.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Top Online Marketing Trends to Claim Success in 2016<\/span><\/i><\/p>\n<p><b>1. Provide shareable, interactive content <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s time to take blogging seriously! No more poorly written, random, or irrelevant posts. REALTORmag offers the following tips to better leverage a real estate blog:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be an amazing storyteller and let your personality shine through your posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use pictures, videos, and interactive content to engage readers and grab their attention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be a friend to local businesses by mentioning them in your posts \u2013 this benefits you both!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use technology to automatically share your blog posts to various social media sites<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>2. Incorporate video<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1963\" src=\"http:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/03\/VideoMarketing_LHNews.jpg\" alt=\"VideoMarketing_LHNews\" width=\"268\" height=\"183\" srcset=\"https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/03\/VideoMarketing_LHNews.jpg 390w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/03\/VideoMarketing_LHNews-300x205.jpg 300w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2016\/03\/VideoMarketing_LHNews-112x77.jpg 112w\" sizes=\"auto, (max-width: 268px) 100vw, 268px\" \/>Video will continue to play a big part in online marketing this year. They provide a great visual and help to make your marketing messages more personal. Target your videos to the audience you would like to reach with a carefully crafted script. According to the National Association of REALTORS\u00ae report on \u201cReal Estate in the Digital Age,\u201d 26% of buyers are using online videos sites such as YouTube during the home search. You don\u2019t even need to have fancy equipment. Many of today\u2019s mobile phones take high-quality videos. For iPhone users, you can change the quality of your recordings by going to Settings &gt; Photos &amp; Camera and then selecting Record Video to update your video resolution settings.<\/span><\/p>\n<p><b>3. Maintain an authentic social media presence<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likes and views don\u2019t always equate to leads. In order to make genuine connections via social media, it\u2019s important to be authentic and share items that are actually of interest to your network and ideal clients. Share information about your local market, but remember it doesn\u2019t always have to be data, or even real estate related. Is there a new community project you\u2019re involved in, or a great new restaurant you tried? Tell your followers! You can even automate a weekly posting schedule for all your social networks with free services like HootSuite or Buffer.<\/span><\/p>\n<p><b>4. Mobile-friendly everything<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mobile responsive websites are imperative today. In fact, Google research found that mobile overtook desktop for the first time in over 10 countries in 2015. If you haven\u2019t already, it\u2019s time to focus marketing dollars on making sure your website and other online platforms are completely mobile-friendly. \u00a0<\/span><\/p>\n<p><b>5. Don\u2019t abandon email marketing<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Email marketing will continue to play a major role in your online marketing efforts. However, with consumers receiving a huge amount of marketing communications every day, it\u2019s important to make sure yours stands out from the crowd. Here are a few tips to help you rev up your email marketing strategy in 2016:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi-device optimized email templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behavior-based email triggers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kinetic, interactive and animated emails<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Year after year, we\u2019re learning how more potential clients live online. Without an updated online marketing strategy, even the best real estate professional\u2019s services can go unnoticed. Effectively marketing yourself and the work you do for your clients is the best thing you can do to generate more leads. Take a moment to rethink your marketing approach in 2016 to ensure that your real estate business is doing everything possible to capture and impress the market.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Follow ListHub on <\/span><\/i><a href=\"http:\/\/www.twitter.com\/listhub\/\"><i><span style=\"font-weight: 400;\">Twitter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"http:\/\/www.facebook.com\/listhub\/\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for more real estate advice, online marketing tips, and much more.<\/span><\/i><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;<\/p>\n<p><a href=\"http:\/\/www.listhubnews.com\/mls\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"26\" class=\"alignnone size-full wp-image-1432\" src=\"http:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2015\/03\/Read-More-ListHub_News.png\" alt=\"Read-More-ListHub_News\" srcset=\"https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2015\/03\/Read-More-ListHub_News.png 214w, https:\/\/listhubnews.com\/mls\/wp-content\/uploads\/2015\/03\/Read-More-ListHub_News-112x13.png 112w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many articles have you read that list the many ways 2016 will be a great year in real estate? Sellers are selling and buyers are buying! But how do real estate professionals capitalize on said growth? Utilizing the latest and greatest in online marketing technology will definitely help. Top Online Marketing Trends to Claim [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/1962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/comments?post=1962"}],"version-history":[{"count":3,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/1962\/revisions"}],"predecessor-version":[{"id":1973,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/posts\/1962\/revisions\/1973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media\/1964"}],"wp:attachment":[{"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/media?parent=1962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/categories?post=1962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listhubnews.com\/mls\/wp-json\/wp\/v2\/tags?post=1962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}