ACproperty and Properstar have created a new Chinese Property Portal, Sodichan, which will soon be available to all brokers and agents distributing their listings through ListHub. Sodichan, which translates to “search properties” in Mandarin, is looking to capitalize on the ever expanding appetite of the Chinese buyer for real estate abroad. The portal is designed for these Chinese real estate buyers who are looking abroad and will have over 3 million real estate listings, half of which are supplied by ListHub, the leading provider of listing syndication services and performance marketing metrics in the United States.

The two companies say the new portal will close a critical gap in the international property market for Chinese buyers. Sodichan provides support for western sellers by providing a local Chinese based portal in Mandarin,  the preferred language of the Chinese buyer. Additionally, Sodichan will not only focus on listing properties abroad, but also on helping the Chinese buyer understand immigration and education information.

Sodichan is based in China and is ramping up operations as we speak to ensure that when buyers contact us we are there to help facilitate their real estate enquiry.  We have heard from our existing agents how they are looking for a marketing solution in China that is truly effective. Partnering with AC property, which has a great deal of history with the Chinese buyers, will help us to invest in the Chinese market.”  

Properstar CEO Gerard Paratte stated, “Entering China is an opportunity most real estate portals around the world are trying to figure out how to do. We’ve decided the way to enter China is to do exactly that: go there. Sodichan is based in China and is ramping up operations as we speak to ensure that when buyers contact us we are there to help facilitate their real estate enquiry. We have heard from our existing agents how they are looking for a marketing solution in China that is truly effective. Partnering with AC property, which has a great deal of history with the Chinese buyers, will help us to invest in the Chinese market.”

AC Property’s Managing Director, Esther Yong, stated, “It’s a natural progression for our business. ACproperty has been a great success in Australia and we have proven that building a portal completely in Mandarin works. But the Chinese buyer has shown us that their interests are much greater than just Australia and we needed a global partner to develop the market. Properstar has operated in the international sector for over 3 years and has a lot of experience we can benefit from in the formation of Sodichan.”

Yong also added: “Now is the perfect timing to go international.  At AC property, 70% of our traffic has opted in to receive international property offers.  We see the interest growing substantially over the coming years.  Buyers are more sophisticated than before and that means we need to bring them more options and educate them better.”

Yong also says, based on ACProperty’s experience in Australia, to be a successful Mandarin property platform, Sodichan will be more than just a website. It will also provide fully integrated property marketing services for Chinese buyers.

“Ultimately, agents need the right language, tools and channels to finish the transaction. You have to provide them with full support end to end in order to be useful to them, that’s what made us so successful in Australia, and we can now expand that around the globe.”

How to Get Set Up & Send Your Listings to Sodichan and Other Publishers

1. 1. Brokers: Create your free ListHub Account or log in to your existing account.

1. Click the “Publishers” tab and then “Publisher Choices” to choose publisher websites where you wish to send your listings. If you chose “Maximum Marketing” when you created your ListHub account, your listings will automatically be sent to all publishers.