Simply having a proven record of success and a passion for real estate does not ensure an edge over competitors. Those using ListHub Global have taken a big leap in capturing the growing international interest in U.S. real estate. If you’ve ever doubted that interest, just take a peek at the facts:
- Foreign buyers purchased more than $153 billion in U.S. real estate in the period of April 2016 – March 2017, a 49% increase from the previous year
- Of all REALTORS®, 33% worked with international clients last year and 57% had clients whose primary language was not English
- CIPS designated real estate pros earned an average of $28,750 from global transactions
While reasons of interest vary for each client, knowing which international buyers are looking for property in your state and having a planned approach to capture their business will assist you in your global real estate journey.
How do you promote your international listing exposure?
In addition to arming yourself with facts on this group, pair this knowledge with the ListHub Global marketing resources to help you stand out further from the crowd. Here are a few tools, available by logging into to your ListHub Global account, to help you show potential clients the HUGE international interest in U.S. homes right now and let them know how you’re taking advantage of that market:
Global dashboard
Get 24/7 access to an interactive dashboard where you can view the network of international publishers, view links to your listings on those websites, and access an array of marketing materials.
Listing presentation flyer & online marketing plan
The frequently-updated global flyer pairs well with the online marketing plan slide deck to help you get the edge over competitors and showcase your international marketing strategy to clients during listing presentations. Interested in a custom-branded version of the listing presentation flyer? Email marketing@listhub.com.
Pro tip: 5 Tips To Shake Your Listing Presentation Slump
Global marketing video
Share this short video with seller clients to highlight the value provided by marketing their listings on top international real estate sites across the globe. You can share the link directly or embed the video on your website!
In additional to these robust resources, customers can also access an agent quick start guide, interactive global buyers map, a shareable global infographic, and more! If you’re skeptical on just how much of an opportunity the international market offers, learn how broker-owner Brent Humphreys leveraged the available tools for success:
