International home buyers come to the U.S. from all over the globe, and for the third year in a row, China led the pack with $31.7 billion spent on U.S. real estate, a 16% year-over-year increase from 2016. According to Statista, China also has the world’s largest mobile market with 1.39 billion subscribers. That’s almost one subscriber for every person in China! With the U.S. continuing to be a solid investment for Chinese buyers, it’s important for U.S. real estate professionals to market their listings where Chinese buyers are looking – on mobile apps in mainland China.
Growth of Mobile in China
The Mobile Explosion
Did you know that many Chinese consumers never engaged with a website on a traditional computer? According to Marketing Week many went straight to the smartphone, skipping the store to PC to laptop to smartphone pattern like consumers in the U.S. and other markets.
In January 2017 the China Internet Network Information Center reported that “mobile internet users in China totaled 695.3 million in 2016—a figure that’s more than double the U.S. population.” Statista further documents China’s exponential growth in its number of mobile internet users, showing a nearly 1470% increase since reaching 44.3 million in 2007.
Reaching China’s Mobile User with Anjuke
With language barriers and strict internet regulations, real estate pros often have a hard time getting their listings in front of potential clients in China. Despite the challenge, NAR reported that 29% of the 2017 Profile of International Activity in US Real Estate respondents reported working with international clients.With ListHub Global, you break past these hurdles by gaining access to a trusted network of over 100 international property websites in 60+ countries around the world. This network includes Anjuke – a prominent mobile-first Chinese property platform and the #1 Chinese real estate portal for mobile consumers, with over 100 million monthly active users and 200 million app downloads on both Android and Apple.
On Demand Webinar: Reaching Chinese Home Buyers
If you’re ready to get your listings in front of Chinese home buyers, view a free on-demand webinar to discover new stats about international home buyers searching for property in the United States and how the mobile explosion in China is changing the way Chinese consumers search for real estate. Presenters Esther Yong, co-founder and director of ACproperty.com.au, and Audrey Whittington, Vice President of Client Services at ListHub explored this hot topic and answered questions about working with international home buyers! Click here to view it today.
