Closing gifts are a great way to leave a positive impression on home buying and selling clients – setting you up for referrals and repeat clients. But will your traditional choice in gifts work on your international clients or leave a bad taste in their mouths?
Even when expressing gratitude, it’s widely known that misunderstanding cultural differences can directly affect real estate transactions; those same differences can affect potential repeat business and referrals when gifting at the close of a sale or purchase. According to NAR Global, by following these best practices and gift giving guidelines, you have a better chance of your international clients remembering you fondly.
International Gift Giving – Best Practices
- Avoid gifts with political or religious implications
- Steer clear of gag gifts
- Gifts abundantly particular to your clients native country are faux pas
- Consider the 3 P’s: Personalized, Practical and Prolonged Use
Related: International Etiquette: Doing Business With Chinese Buyers
International Gift Giving – Do’s & Dont’s
A closing gift may be your last chance to make a lasting positive impression on an international client. Don’t let cultural misunderstandings stand between you and your ability to encourage those clients to not only use you again in the future, but also to rave about you to their friends and family.
Have you worked with international clients in the past? Do you regularly gift at closing? What are some of your best practices? Click here to share your tips and you could be featured in a future newsletter article!
