WeChat is the all-in-one app that is taking China by storm. Released in January 2011, WeChat is a free, cross-platform and instant messaging application. Users can play games, send money to people, make video calls, order food, read the news, and more. WeChat released a report of user engagement in December 2016 and the statistics are staggering.
- 768 Million Daily Active Users Now On WeChat (35% Increase YoY).
- 50% of WeChat Users Spend 90 Mins Per Day In WeChat.
- Only 1% of WeChat Active Users Are 55 Or Above!
- The typical WeChat user sends 74 messages per day
- 90% of its Chinese users travel to the US
See how the app works in this short video from The New York Times.
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