The Listing Safety Management Program

ListHub’s WiseAdvertise provides MLSs and Associations with a foundation for making informed choices about distribution of listings to third party websites. The program includes plug-and-play options for surveying members to assess opinions, and systems for supporting members with fundamental knowledge that is necessary for supporting constructive discussion and making smart syndication decisions. WiseAdvertise will make your leadership role easier, and will be offered at no cost to ListHub’s MLS Partners.

“We are very excited about participating in WiseAdvertise. This program is the perfect vehicle to provide our members with the information they need to better understand their syndication choices. Since ListHub provides the entire framework, our executives and staff can stay focused on other priorities while we accomplish these important educational goals.”

— John B. Leonardi, CEO of WNYREIS

Learn More!

Complete the form below and we will contact you to review the WiseAdvertise program and course content (MLS and association leadership only, please).

WiseAdvertise is brought to you by ListHub

ListHub provides a controlled platform to enable brokers to deliver accurate, MLS-sourced listings to consumers. MLSs are in the business of managing broker listing data, and ListHub is an important extension of that mission.

The WiseAdvertise program was created to help our MLS partners to lead a productive and informed conversation with members about listing syndication. At the heart of the WiseAdvertise program is a system to educate members about the fundamental issues that must be considered in this important topic. Following are the key components of the WiseAdvertise curriculum:

  • Online Listing Accuracy: Sources of incorrect listing information, and how to identify the source of a listings
  • Data Protections: What rights you give away when you send your listings to publisher sites, and a review of the protections provided by ListHub’s publisher agreements
  • Broker Choice: Considerations when deciding whether or not to syndicate, choosing sites wisely if you choose to syndicate, and a review of tools available for making those decisions
  • Duplication and Trumping: What happens when the same listing is syndicated from multiple sources
  • Lead Routing and Traffic Routing: How to control the flow of consumer click-through traffic and inbound leads
  • Analytics: How to measure your advertising, including the definition of key terms: Views, Click-Throughs and Leads

We look forward to working collaboratively with our MLS partners to positively advance the evolution of this important industry discussion.