Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have.
Today’s real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook’s ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged.
With the ability to target ads based on a number of demographics and “life events” such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It’s time to start using this information to target those hot prospects!
Join us on Thursday, September 29 as we explore the use of Facebook ads for lead generation in a new webinar series. We’ll walk through how you can use specific life events to target potential buyers and sellers and build a network of “future leads” to fill your pipeline and nurture until they’re ready to start the real estate process.
Here’s a quick sneak peek of what the webinar will cover:
Click the button below to register for the webinar on 9/29 and learn how you can start leveraging Facebook ads like a PRO!