Pro Power Tip

How Do Consumers Search for Real Estate?

Each year, the National Associations of REALTORS® (NAR) releases the Profile of Home Buyers and Sellers based on results from a survey of primary residence buyers and sellers. The report contains valuable insights for real estate professionals about the trends of today’s consumers. Many of these insights can be used to help brokers and agents create an effective marketing strategy while providing a deep understanding of the wants, needs, and challenges of home buyers and sellers.

ListHub Pro customers are all about data, so last month’s Pro Power Tip video focused on the findings in this recent NAR report and highlighted some of the stats related to how consumers search online. For instance, did you know that over half of recent home buyers used a mobile or tablet website or application to search for a home? Check out the video below for more stats from this report:

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