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Publisher Network

Understanding ListHub: Publisher Selection Process

ListHub screens publishers for inclusion in the ListHub network. Online publishers are selected based on the value they bring to brokers. Our company receives inquiries from companies each year who wish to become a recipient of broker listings via the ListHub platform; however, each must comply with our vetting process to become a ListHub publisher.

Ultimately the publisher must agree to a contract that contains specific terms around the management and use of the brokers’ listing data in their system. Those companies that do not offer any consumer advertising value to the brokers on behalf of their clients are deemed ineligible immediately.

Contract terms

ListHub publisher agreements provide consistent protections for members’ listing data. ListHub works with the industry, including brokers, MLSs, consultants, and others, to identify the core values and expectations that listing content owners have with respect to the use of their listing information when syndicated to a third-party website. This feedback creates the following benefits and protections, which are provided by ListHub’s current publisher agreement:

Core tenets of ListHub publisher agreements include:

  • Listing data may only be used for display and in support of agent interests, with certain exceptions for the creation of aggregated market trends or indexes that do not identify any single listing.
  • The content owner maintains all Intellectual Property rights.
  • The publisher must display a set of minimum fields including price, address, broker name, etc.
  • The publisher must accept a broker-authorized, MLS-sourced listing as the highest ranking listing feed and cannot overwrite this data with listing data from a third party (other than the broker).
  • If consumer leads are generated, the leads must be routed to the listing broker or agent, and these leads must be delivered specifically to the email address designated by the broker as the lead email address.
  • The publisher may not resyndicate or distribute listing data to any third party—the publisher may have rights to power the search on a third-party site if authorized in the agreement.
  • The publisher must update the website two times daily, every 12 hours.
  • The publisher must provide prior notice for any changes to its terms and conditions.
  • The publisher must provide error logs for any listing that is not accepted, and provide a direct URL for any listing that is accepted.
  • The publisher must provide search impressions, detailed views, and lead data for all listings.
  • Brokers have the right to opt out at any time (no long-term commitment).
  • Publishers must use the currently supported version of the RESO syndication specification

Brokers should be encouraged to provide their listing data to publishers through a managed, online advertising platform that provides participants with guidelines for the use of their data. Brokers who use other platforms or provide their data directly to a publisher without an agreement in place risk not having adequate protections for their listing data. The ListHub publisher contract limits ListHub publishers’ scope of use for the listing data.

Publisher announcement process

ListHub has a standard announcement procedure for new publishers that positions the MLS to provide feedback in the process. New publishers, once fully vetted and under contract with ListHub, may not go live in the ListHub dashboard (visible to brokers or agents) until ListHub first announces the publisher to the MLSs and provides a five-business-day review period. After the five-business-day review, the publisher will be made live in the ListHub dashboard for agents and brokers to select. (For questions about adding or removing publishers, please see our FAQs page.)

Each publisher announcement is sent to MLSs in a dedicated email. The MLS newsletters also contain a summary of all new publishers.

National, regional, and affiliate publishers

  • National websites: National publisher websites are available to registered brokers for all MLSs within the ListHub network nationwide.
  • Regional websites: Publisher websites of regional appeal are available to brokers in selected markets where they are applicable.
  • Affiliate websites: Some specialty publishers require a pre-existing (sometimes paid) relationship with the broker to accept the broker’s listings. In this case, the affiliate publisher provides individual brokers with an affiliate code that will enable the publisher in the ListHub dashboard, allowing the broker to choose the publisher.

Click here to learn more about who we work with, including our national and international publishers.

Exclusive websites

ListHub has formed numerous specialty relationships that support the unique needs of specific brokers. Several of the ListHub Publishers are exclusively available to brokers through the MLS’s relationship with ListHub:

  • KWLS (Keller Williams Listing Service): Keller Williams requires all of their agents to enter listings into the company’s back-office system, the KWLS. ListHub provides KW offices with an automatic feed to populate this system directly from the MLS. KWLS is an affiliate publisher only available to KW offices.
  • Realogy Connector: Realogy brand affiliates can efficiently sync listing data from the MLS to CREST, Realogy’s internal database, alleviating hours of redundant data entry and creating accuracy across systems. To be eligible for The Connector, brokers must be affiliated with one of the following brands: Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, ERA, or Sotheby’s International Realty. The broker must also be a member of a ListHub-enabled MLS.

Fannie Mae 

  • Fannie Mae: Fannie Mae, as one of the nation’s largest home sellers, has developed a sophisticated program to swiftly sell their properties. They’ve worked with ListHub as their data support. Their aims are twofold:
    1. Maximize property exposure on various consumer websites, including Homepath.com.
    2. Equip listing agents with online tools, such as electronic offer management.

To achieve this, brokers listing Fannie Mae properties need a ListHub account. ListHub scans and matches these properties with their database. Fannie Mae’s listings are then distributed to publisher websites and Homepath.com, facilitating agents’ use of the electronic offer platform for home sales.

  • HomePath.Fanniemae.com: Fannie Mae’s official consumer website is powered by ListHub. Brokers who list Fannie-Mae owned properties are required by Fannie Mae to register for a ListHub account, which enables Fannie Mae’s listings to automatically post on Homepath.com.

Extended publisher networks

Many publishers have extended networks that make the listing data viewable through numerous additional websites. These extended network websites are “powered by” the primary publisher. When consumers search for listings on these websites, they are redirected to the primary publisher to view the listing information. The listing content is never redistributed or “resyndicated” to the extended network of websites. It remains in the control and on the servers of the primary publisher.

This concept is often confusing. Here is a detailed description of the two models, and the risks and rewards of each:

  • “POWERED BY”: Many publishers “power” the searches for secondary publishers (extended network websites). It is critical to understand that the listing data never leaves the primary publisher’s database. The search box on a “powered-by” site allows the consumer to enter their search criteria and see the search results on the primary publisher site. Usually, the extended network site displays the data from the primary publisher in a framed and branded experience much like a smart framed IDX solution. “Powered by” is an accepted practice in our industry. It extends the marketing reach and controls distribution of listings data. It is imperative that primary publisher websites disclose the extended network websites they power so the broker is fully informed about the websites where their listings can be viewed. ListHub users are able to view the complete list of powered websites (extended networks) for each publisher in the ListHub dashboard. Publishers with an extended network are noted with a red cross.
  • “RESYNDICATION”: “Resyndication” occurs when the primary publisher sends the raw listing data to a secondary publisher (sometimes to drive traffic back to the primary publisher). This practice removes control of the listing data and generates consumer traffic that is not reported. It creates inaccurate, stale, and duplicated listing data. The data is uncontrolled and provides no clear path to correcting inevitable errors. Publishers are not permitted to resyndicate listings to other websites.
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International advertising

The number of real estate transactions taking place across national borders is increasing, and a significant number of these transactions are non-U.S. residents who purchase property within the U.S. This has created a need for brokers to gain access to services that help them to connect with homebuyers in other countries. Marketing real estate overseas adds layers of technical requirements, including the need to translate listings from English into other languages and currency conversion.

ListHub launched ListHub Global in 2013 to provide a path for brokers to take part in these international advertising options, if they choose, in a way that is supported by the broker’s settings for lead management and traffic routing, and which also protects the brokers’ listing content on property search websites around the globe.

The ListHub Global network, powered by Properstar, brings brokers an expansive group of international websites and countries where their listings will be displayed worldwide—including currency conversion and translation. The complete list of websites in the network continues to grow as new countries and portals are added.

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