• 6 Mobile Marketing Strategies for 2017

    March 2017

    We’ve reached a point where consumers are not solely in search of good products and services; they are interested in the entire experience of interacting with a business. When searching for a solution provider, consumers will conduct a google search, check out websites, view social media profiles, and read online reviews before deciding to do […]

  • The Truth About FiveStreet

    March 2017

    For the lone broker or the brokerage with many teams, there is a love-hate relationship with online leads. You love that your business has online visibility and is able to generate leads from an additional source outside of word-of-mouth referrals. But you hate how the many leads generated are easily lost or forgotten amongst the […]

  • Top 4 Digital Assistants for Real Estate

    February 2017

    The typical real estate professional juggles many details. On a day-to-day basis, responsibilities vary and can range anywhere from administrative tasks and responding to leads, to venturing out into the field with clients. One potential roadblock to success for many real estate professionals is managing the day-to-day administrative tasks, while still managing to find time to […]

  • Making a Lasting Impression With Your Website

    February 2017

      In today’s real estate market, more and more people are turning to the Internet. In fact, just last year the National Association of REALTORS® reported that online websites were seen as most useful in the home search process at 86 percent.  Furthermore, real estate agents’ websites were listed as a top marketing method for homes […]

  • Live Video on Social Media

    February 2017

    Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, Snapchat reported 150 million daily active users worldwide compared to Twitter which reported 110 million daily active users. Facebook leads the pack with a whopping 1.23 billion daily active users, making Facebook […]

  • Tips for Taming Your Inbox

    January 2017

    According to SilverPop’s 2016 Email Marketing Metrics Benchmark Study, real estate industry emails are receiving a 23.4% open rate on average. That means more than 75% of your emails are never even being read by the intended audience. Bummer! Here are some pointers for sending better emails to your clients to increase engagement and improve […]

  • Will Millennials Revolutionize the Real Estate Market?

    January 2017

    You want a real estate revolution? We’ve got you covered: In 2017, more than half of all homes will be purchased by first-time home buyers, according to an exclusive survey of buyers by realtor.com®. It’s a seismic shift from 2016. And here’s the kicker: Most of those newbies are millennials. Get ready for a new-look […]

  • Leverage Technology Like a Pro

    January 2017

    As technology continues to shape the world, the real estate industry evolves with each advancement. We’ve  seen many advancements in our industry over the last several years, from marketing automation tools to engage with clients to virtual reality to showcase your listings in a whole new way. As technology has changed so have consumer expectations, […]

  • Top 5 Ways to Attract Chinese Buyers to Your Listings

    December 2016

    According to the National Association of REALTORS® 2016 Profile of International Home Buying Activity, Chinese buyers make up for over 27% of all international home sales in the United States. Not only are Chinese buyers purchasing more U.S. property than any other group of international buyers, but they are also purchasing at a much higher […]

  • Tips for Taming Your Inbox

    December 2016

    According to a survey by Adobe Systems Inc. U.S. workers spend 6.3 hours a day checking email. That’s a significant portion of your workday! Much of that time is spent crafting the perfect response. However often times you are responding to similar requests from your clients and colleagues. In this month’s edition of Tips for […]

  • Put Your Best Foot Forward

    December 2016

    In today’s online world, we all leave a digital footprint. Between social media profiles, third party real estate websites and other digital media, it’s critical to effectively manage your online reputation. When looking for a local business, BIA/Kelsey reports that 97% of people read online reviews and according to the annual Local Consumer Review Survey […]

  • Top 5 Housing Market Trends of 2017

    December 2016

    According to the realtor.com® 2017 National Housing Forecast next year’s national real estate market is predicted to be slower then the last two years, across the majority of economic indicators. Home prices are anticipated to increase 3.9 percent and existing home sales are forecasted to increase 1.9 percent to 5.46 million homes. Interest rates are expected […]

  • Podcasting for Real Estate Professionals

    November 2016

    With the advancements and use of mobile and digital technologies, the once-slow medium known as podcasting has become easier to create and consume. According to Edison Research and Triton Digital, podcasting listenership is estimated at 57 million. To put things in perspective, Twitter reported 67 million active users during the 3rd quarter of this year. […]

  • Big Shift Ahead in Real Estate Market

    November 2016

    Research from realtor.com’s September 2016 Home Shopper Survey The peak of summer home buying season has passed, and the cycle is rebooting. In September, thirty-four percent of realtor.com site visitors planning to purchase reported they just started to explore and needed more time to research their future homes. Fifty-two percent of the home shoppers set […]

  • Growing and Maintaining Your Pipeline

    November 2016

    Real estate is a dynamic market and while working in the industry takes unwavering determination, it also offers great earning potential, flexibility and freedom. To be successful, you must utilize your time wisely to equally focus on the important aspects of your business like prospecting, converting leads, delighting clients, and processing referrals. While there is […]

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