$153 Billion Surge in International Home Sales

2017 International Home Buying Report

International home sales have reached a new record of $153 billion, according to the latest report from the National Association of REALTORS® – a 49% increase from last year.

Top Contributors to International Home Sales in the U.S.

The U.S. continues to win the hearts of international buyers. Some are drawn to the educational opportunities for their kids, and while others are looking for investment or vacation properties, nearly half of them end up calling the U.S. home.

Five countries top the admirer list, making up over 50% of total dollar volume sales:

  • China – $31.7 billion
  • Canada – $19 billion
  • United Kingdom – $9.5 billion
  • Mexico – $ 9.3 billion
  • India – $7.8 billion

Key Findings: 2017 Profile of International Home Buying Activity

Here are some stats to help you get to know international buyers a little better:

International Home Sales Infographic

So, if you’re wondering if now may be a good time for you to consider advertising your listings across the globe, the answer is yes!

Yes to Global Advertising

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To ensure that you and your team are prepared to serve this niche market, you’ll want to advertise your properties on international websites where foreign buyers are searching. These sites are seeing tremendous growth, including top U.K .property portal RightMove, which had nearly 1.5 billion visits across all platforms in 2016 (up 10% from the previous year). Fang.com, the #1 real estate website in China, experienced similar growth with 102.1 million average monthly unique visitors in 2016 (up nearly 10% since 2015).

By expanding your brand across borders, you open up your brokerage to numerous opportunities. With ListHub Global, you can advertise your listings on over 100 trusted international websites, including RightMove and Fang.com, and access valuable marketing materials to promote your global strategy to potential clients. Click here to learn more and get started today.



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